Lead: Public Relations

Purpose Statement

To lead the planning, coordination, and execution of Capitec’s PR initiatives. Ensure alignment with brand objectives, contribute subject matter expertise, and manage day-to-day delivery in collaboration with internal teams and external partners.

Experience

Experience:
•    3–5 years in a PR, communications or event coordination role.
•    Experience working with external agencies and managing vendor relationships.
•    Proven track record of executing PR campaigns and coordinating events.
•    Exposure to media pitching, press release writing and stakeholder engagement.
•    Experience in budget tracking and reporting is beneficial.
•    Writing for press releases, pitches and internal communications
•    Communication for stakeholder engagement.
•    Building and maintaining relationships with journalists and media outlets.

Qualifications (Minimum)

Qualifications (Ideal or Preferred)

Knowledge

Knowledge:
•    Understanding of public relations principles, media engagement, and event planning processes.
•    Knowledge of key media outlets, journalists, and trends.
•    Knowledge of how PR and events contribute to brand positioning and reputation.
•    Understanding of how PR integrates with broader marketing efforts (e.g., digital, ATL).
•    Awareness of how to track media placements and measure PR effectiveness
•    Project management principles and practices
•    How to develop engaging story angles and event concepts that align with brand strategy.

Skills

Conditions of Employment