Product Marketing Manager (Pipeline)

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Date: 28 Jul 2026

Location: Stellenbosch, WC, ZA

Company: Capitec Bank Ltd

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We're on the lookout for energetic, self-motivated individuals who share our passion for service in the banking industry. To be part of the journey, follow the steps below:

1. To see what life at Capitec is all about and complete a short assessment, please click here!

2.  Once you have completed the above finalize your application by clicking apply below.

Purpose Statement

  • To lead cross-functional collaboration, driving strategic initiatives and mentoring marketing teams, leading the design and successful execution of targeted and performance-oriented campaigns, focussed on boosting audience engagement and utilising effective channels.
  • To lead the execution of planned initiatives that connect each internal and external client to Capitec’s Brand identity, strategy and objectives, driving a Marketing Centre of Excellence, designing and ensure the adoption of policies, methodologies and processes in line with best practice.

Key Performance Areas

 

1. Campaign, programme and project management
2. Marketing Analytics
3. Best practice and knowledge sharing
4. Stakeholder engagement

Campaign, programme and project management

Drive cross-functional collaboration between stakeholders and partners and lead the delivery of a range
of complex and high impact marketing projects and campaigns.
Build relationships with senior business stakeholders to influence and oversee strategic decisions
relating to integrated marketing campaigns.
Work with Management to ensure strategic alignment across portfolios and interface with cross functional teams to leverage resources and insights for effective campaign development.
Assume ownership for campaign budgets, ensuring alignment with objectives.
Oversee multi-media strategy execution and success across appropriate internal and external channels,
including planning, creative development, testing, deployment, and reporting.

Drive cross-functional collaboration between stakeholders and partners and lead the delivery of a range
of complex and high impact marketing projects and campaigns.
Build relationships with senior business stakeholders to influence and oversee strategic decisions
relating to integrated marketing campaigns.
Work with Management to ensure strategic alignment across portfolios and interface with cross functional teams to leverage resources and insights for effective campaign development.
Assume ownership for campaign budgets, ensuring alignment with objectives.
Oversee multi-media strategy execution and success across appropriate internal and external channels,
including planning, creative development, testing, deployment, and reporting.

Marketing Analytics

Develop and implement methodologies that leverages analytical tools to measure the success of
campaigns.
Work with relevant teams to use advanced analytics, client segmentation and predictive modelling to
inform tactical strategy.
Lead the design and delivery of templates for campaign reporting across portfolios.
Provide inputs and key insights to the monthly management reports across portfolio.
Provide ad hoc reporting as required by the Manager

Best practice and knowledge sharing

Provides mentorship to junior team members, and coordinate delivery teams.
Shape and drive the relevance of the Marketing Centre of Excellence. Ensure all templates,
methodologies, and policies are adopted across portfolios and comply with industry standards.
Purpose Statement

Key Performance Areas

Participate and facilitate knowledge sharing sessions with business stakeholders and product owners
on the adoption of new tools, techniques and technologies.
Lead the execution of research and keep up to date with industry developments and best practice.

Provides mentorship to junior team members, and coordinate delivery teams.
Shape and drive the relevance of the Marketing Centre of Excellence. Ensure all templates,
methodologies, and policies are adopted across portfolios and comply with industry standards.
Purpose Statement

Key Performance Areas

Participate and facilitate knowledge sharing sessions with business stakeholders and product owners
on the adoption of new tools, techniques and technologies.
Lead the execution of research and keep up to date with industry developments and best practice.

Stakeholder engagement

Execute cross-functional collaboration and campaign alignment
Engage with portfolio team for deliverables aligned to the book of work and agree on supporting
activities.
Gather input from stakeholders to shape campaign execution.
Provide production support internal or with larger external productions example, TV ads | sponsored
programs.
External agencies engagement and internal management and functional teams as appropriate
Support Management with the creation and delivery of content for committees and forums.

Qualifications (Minimum)

  • Honours Degree

Qualifications (Ideal or Preferred)

  • Masters Degree

Knowledge

  • Advanced understanding of integrated marketing, cross-functional collaboration, and analytics.
  • Deep understanding of how marketing drives business growth and profitability.
  • Able to translate business objectives and plans into effective communication strategies
  • Detail orientated with knowledge / experience in crafting clear and compelling messages
  • Campaign management
  • Internal and external communication methods and practices (messaging; tone etc)
  • Digital communication platforms (social media platforms)
  • Use of ORM and social (internal and external) listening tools
  • Social advertising tools
  • Influencer marketing
  • Current affairs
  • Media / PR communications industry

Skills

  • Analytical Skills
  • Interpersonal & Relationship management Skills
  • Planning, organising and coordination skills
  • Project Management Skills (Methodolgy Specific)

Conditions of Employment

  • Clear criminal and credit record

Capitec is committed to diversity, applications to this position will strictly be considered in support of our employment equity goals.