Lead: Marketing Portfolio Pipeline

Purpose Statement

• To partner strategically with Product Heads to assess business needs and offer tailored marketing solutions.
• To advise and direct the creation of marketing programs that align with the business's strategic direction.
• To oversee the marketing value chain, from consulting with business to planning, development, execution, and reporting.
• Ensure thorough reporting and measurement of marketing initiatives to track success and drive continuous improvement

Experience

Minimum:

• 5+ years product marketing experience in a large, complex and client focussed organisation 

Ideal:

• Experience gained preferably in an FMCG, retail banking or services industry.
• Cross functional project coordination / management
• Lead and manage marketing programs that align with and support business and marketing objectives.
• Multi-Channel Marketing, utilising a range of marketing capabilities, including direct marketing, digital performance marketing, social media marketing, above-the-line advertising, digital and traditional media, and content marketing.

Qualifications (Minimum)

Qualifications (Ideal or Preferred)

Knowledge

Minimum:

• Principles of brand marketing
• Data analysis, client profiling and segmentation
• Digital marketing and e-commerce
• Strategic marketing management
• Campaign management
• General business/commerce know how
• Internal and external communication methods and practices

Ideal:

• Capitec environment and products

Skills

Conditions of Employment

Short Description

Disclaimer: This is an ongoing talent pool. By applying, you are expressing interest in joining Capitec's Marketing Management team and will be considered for current or future opportunities as they arise. We will contact you when relevant roles open up and encourage you to stay connected for exciting possibilities!