Lead: Marketing Portfolio

Purpose Statement

• To partner strategically with Product Heads to assess business needs and offer tailored marketing solutions.
• To advise and direct the creation of marketing programs that align with the business's strategic direction.
• To oversee the marketing value chain, from consulting with business to planning, development, execution, and reporting.
• Ensure thorough reporting and measurement of marketing initiatives to track success and drive continuous improvement

Experience

Minimum:

• 5+ years product marketing experience in a large, complex and client focussed organisation 

Ideal:

• Experience gained preferably in an FMCG, retail banking or services industry.
• Cross functional project coordination / management
• Lead and manage marketing programs that align with and support business and marketing objectives.
• Multi-Channel Marketing, utilising a range of marketing capabilities, including direct marketing, digital performance marketing, social media marketing, above-the-line advertising, digital and traditional media, and content marketing.

Qualifications (Minimum)

Qualifications (Ideal or Preferred)

Knowledge

Minimum:

• Principles of brand marketing
• Data analysis, client profiling and segmentation
• Digital marketing and e-commerce
• Strategic marketing management
• Campaign management
• General business/commerce know how
• Internal and external communication methods and practices

Ideal:

• Capitec environment and products

Skills

Conditions of Employment