Marketing Manager: Business Bank

Date: 13 Sep 2024

Location: Stellenbosch, GT, ZA

Company: Capitec Bank Ltd

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We appoint energized and motivated people for their potential and continuously look for talented, driven individuals to help us innovate and evolve. That is why we focus on finding the right people for the right jobs. We love what we do because we focus on making a positive difference for our clients and employees.  Our company DNA is built around talented and committed teams dedicated to build a brand that we are proud of and earns the trust of our clients.

Who We Are

We are a bank, but we’re much more than that. We believe that banking is about enabling people to control their financial lives through banking that is simplified, accessible, affordable, and delivered through a personal experience. By helping our clients manage their financial lives better, we enable them to live better. 

Why choose Us

At Capitec, we offer our best by living up to our CEO values in every situation – we always put the Client first, act with Energy and take Ownership. And to support people in being their best, our Employee Value Proposition offers every value to all team members through cohesive teams, growth opportunities as well as employee benefits and savings. We make it a priority to ensure that each member of the Capitec team feels welcome, valued, focused, and has the opportunity to grow. 

About the role

As a Marketing Manager at Capitec Bank, you will be the driving force behind our integrated marketing plan and program. You will play a key role in understanding our market landscape and clients' needs, acting as a strategic marketing partner to business stakeholders and Business Unit Executives.

 

In this role, you will assess business challenges, propose effective marketing solutions, and guide the development of comprehensive marketing plans across various business units. Your primary goal will be to meet business objectives by acquiring and optimizing quality clients through innovative and impactful marketing strategies.

 

You will be responsible for crafting and executing integrated marketing strategies that ensure the right message reaches the right client at the right time and through the right channels, supporting our products and services while enhancing Capitec’s market presence.

Our ideal candidate has:

Our ideal candidate has:

  • 10+ years marketing experience in a large, complex and client focussed organisation
  • 5+ years in middle to senior management
  • Managing a team for at least 5 years

 

Qualifications (Minimum)

  • Bachelor’s degree in Marketing or Business management (Ideal would be a post graduate degree or diploma)
  • Any other business or marketing related major would be applicable
  • Qualifications in Performance marketing would be a plus

Knowledge:

Min:

 

  • Principles of brand marketing
  • Data analysis, client profiling and segmentation
  • Digital marketing and e-commerce
  • Strategic marketing management
  • Campaign management
  • General business/commerce know how
  • People management principles and practices
  • Internal and external communication methods and practices
  • Stakeholder management principles and practices

Knowledge

Ideal:

Knowledge of:

  • Management tools (i.e. Hootsuite, Conversocial etc).
  • The financial landscape
  • Media/PR communications industry
  • Difference between communication and marketing in messaging
  • Capitec Bank Operations and Head Office departments
  • Capitec Bank brand, its positioning and personality

Skills

  • Communications Skills
  • Business writing skills
  • Computer Literacy (MS Word, MS Excel, MS Outlook)
  • Interpersonal & Relationship management Skills
  • Analytical Skills
  • Strategic Thinking Skills
  • Networking
  • Negotiation skills
  • Commercial Thinking Skills
  • Attention to Detail

Conditions of Employment

  • Clear criminal and credit record